How much does a website cost in 2026?

Ask five agencies what a website costs and you will get five very different answers. That is not because some of them are dishonest. "A website" can mean a single page with a phone number, or a platform with bookings, payments and user accounts in three languages. This guide explains what drives the price, so you can tell which quotes are actually comparable.

Why there is no single price

A website is not a product off a shelf. The price is mostly the time it takes to plan, design, build and test it, and that time depends on what you need. Two sites that look similar on the surface can be very different underneath: one might be a template with your logo swapped in, the other might be designed around how your customers actually search and buy.

What drives the cost

• Number and type of pages. A five-page presentation site is much less work than a site with dozens of service pages, a blog and case studies.
• How custom the design is. A ready-made template is cheaper to start with; a design made for your brand takes more time but fits you better.
• Features. Online bookings, user accounts, payments or connections to your ERP or CRM each add real development and testing work.
• Languages. Every extra language means more content, more testing and proper setup for Google in each language.
• Content. If you need someone to write the text or take photos, that is extra work that is often left out of cheap quotes.
• Technical groundwork. Speed, security, accessibility and search engine setup are invisible on day one, but they decide how the site performs for years.

When you compare quotes, check which of these each one includes. A low price often means some of them are missing, and you pay for them later.

Template, custom or online store

A template site is the fastest and cheapest way to get online. It works well when you need a simple presence and your needs will not change much. The trade-off is that you look like many other businesses, and changes outside what the template allows can get expensive.

A custom site is designed and built for your business. It costs more up front, but it is usually faster, easier to rank on Google and easier to extend. It makes sense when the website is how most of your customers find you. See what goes into one on our website design page.

An online store is a different kind of project. Products, stock, payments, shipping, invoices and returns all have to work together, so it usually costs more than a presentation site. Read more on our online store page.

The costs after launch

• Domain and hosting, which you pay every year.
• Updates and security fixes, so the site keeps working and stays safe.
• Backups and monitoring, so a problem is caught and fixed quickly.
• New content and small changes as your business grows.

Ask every agency what happens after launch and what it costs. A site that is cheap to build but has no one looking after it can end up costing more over a few years.

How to get a quote you can trust

• Write down what the site must do, not only how it should look.
• List the pages and features you need now, and the ones you might need later.
• Say how many languages you need and who will write the content.
• Ask for a written quote that lists what is included and what is not.
• Ask who you will talk to during the project and after launch.

We do not publish a price list, because every project is different, but we do give a fixed written quote once we understand what you need. If you already have an old site that is not working for you, a redesign may cost less than starting over. Tell us about your project and we will get back to you with a clear answer.